Industry News
3 articles from Baker Brothers Productions
AI Editing Tools Keep Getting Better. Here's What That Changes for Brand Content — and What It Doesn't
CapCut's new Director Mode is the latest sign that AI video tools are getting genuinely capable. What that shift means for brands making content — and where it still falls short.
From Static Assets to Social Video: How AI Is Reshaping Everyday Content Creation
AI isn't replacing production strategy — it's accelerating the gap between brands that have one and brands that don't.
What AI Animation Tools Actually Change About 3D Work
Every few months a tool promises 3D is finally easy. AI 3D animation tools speed up the parts that were tedious — not the parts that were hard.