Baker Brothers ProductionsVideo Production & Content Creation Insights

Mike Clum on Building from Beginnings, and Creating a Solid FoundationClideo Is Redefining Online Video Editing for the Modern CreatorBuzzFeedDallas content creator gives North Texas news a social media spotlightReframing Success: UMW Senior Charts Career Path in Content CreationThe Rise of AI Video Generators: How Text-to-Video Technology Is Changing Content Creation in 20265 Best Audio to Video AI Generators for Modern Content WorkflowsAI ‘digital twin’ avatars: Kaltura’s new tool turns training videos into live Q&AGoogle Gemini and CapCut partner to make AI video creation even easier for creatorsAlanah Pearce Launches Charred Pictures, Video Game Movies in the WorksExpo Productions Expands Video Production Capabilities for Colorado BusinessesAI-generated Iran war videos surge as creators use new tech to cash inFaster and more efficient content production: the role of video in modern newsroomsAdobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their AudiencesMike Clum on Building from Beginnings, and Creating a Solid FoundationClideo Is Redefining Online Video Editing for the Modern CreatorBuzzFeedDallas content creator gives North Texas news a social media spotlightReframing Success: UMW Senior Charts Career Path in Content CreationThe Rise of AI Video Generators: How Text-to-Video Technology Is Changing Content Creation in 20265 Best Audio to Video AI Generators for Modern Content WorkflowsAI ‘digital twin’ avatars: Kaltura’s new tool turns training videos into live Q&AGoogle Gemini and CapCut partner to make AI video creation even easier for creatorsAlanah Pearce Launches Charred Pictures, Video Game Movies in the WorksExpo Productions Expands Video Production Capabilities for Colorado BusinessesAI-generated Iran war videos surge as creators use new tech to cash inFaster and more efficient content production: the role of video in modern newsroomsAdobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences
Brand Strategy Mistakes to Avoid

Brand Strategy Mistakes to Avoid

3 min read

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How to Choose a Brand Photography Provider

How to Choose a Brand Photography Provider

How to choose a brand photography provider — look for consistency, in-house production, and predictable pricing, not just a pretty portfolio.

How Much Does Social Media Content Cost

How Much Does Social Media Content Cost

What social media content really costs — and why a consistent subscription model like Ship & Shoot can beat piecing it together across agencies and freelancers.

What to Shoot Between Campaigns: A Content Plan for the Quiet Months

What to Shoot Between Campaigns: A Content Plan for the Quiet Months

The months between big campaigns are where most brands go quiet. A practical list of what's worth shooting when there's no launch on the calendar.

AI Editing Tools Keep Getting Better. Here's What That Changes for Brand Content — and What It Doesn't

AI Editing Tools Keep Getting Better. Here's What That Changes for Brand Content — and What It Doesn't

CapCut's new Director Mode is the latest sign that AI video tools are getting genuinely capable. What that shift means for brands making content — and where it still falls short.

In-House, Agency, or Subscription: How to Resource Brand Content Without Overbuilding

In-House, Agency, or Subscription: How to Resource Brand Content Without Overbuilding

Three ways to staff brand content production, and the real trade-offs of each. How to match the model to where your brand actually is — without overbuilding.

What the Best Brand Content Operations Have in Common

What the Best Brand Content Operations Have in Common

The brands that produce great content consistently aren't just spending more. They've built something. Here's what the best content operations have in common.

Commercial Video Cost Factors

Commercial Video Cost Factors

Opening Paragraph: It's no secret that commercial video production can be an expensive endeavor. The cost of equipment, studio space, and talent can quickl

Brand Photography Cost Factors

Brand Photography Cost Factors

A breakdown of what actually drives brand photography pricing—studio vs. location, gear, turnaround, complexity, and team experience—so you can budget with confidence.

Archive

How Many Photos You Actually Need From a Brand Photography Shoot

How Many Photos You Actually Need From a Brand Photography Shoot

4 min read
How Much Does Brand Photography Cost

How Much Does Brand Photography Cost

3 min read
What to Look for in a Video Production Company: A Buyer's Guide

What to Look for in a Video Production Company: A Buyer's Guide

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How Often Should a Brand Post? A Realistic Look at Content Cadence

How Often Should a Brand Post? A Realistic Look at Content Cadence

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How to Evaluate a Video Production Partner in 2026

How to Evaluate a Video Production Partner in 2026

5 min read
From Static Assets to Social Video: How AI Is Reshaping Everyday Content Creation

From Static Assets to Social Video: How AI Is Reshaping Everyday Content Creation

4 min read
What AI Animation Tools Actually Change About 3D Work

What AI Animation Tools Actually Change About 3D Work

3 min read
What a Monthly Content Subscription Actually Costs

What a Monthly Content Subscription Actually Costs

4 min read
How to Choose a Brand Strategy Provider

How to Choose a Brand Strategy Provider

3 min read
What Drives Content Creation Costs: A Practical Guide for Brand Teams

What Drives Content Creation Costs: A Practical Guide for Brand Teams

5 min read
How Much Does Product Photography Cost

How Much Does Product Photography Cost

2 min read
What Makes a Production Team's Creative Culture Actually Work

What Makes a Production Team's Creative Culture Actually Work

4 min read
How to Build a Content Engine for Your Brand, and Why Steady Output Beats Occasional Big Swings

How to Build a Content Engine for Your Brand, and Why Steady Output Beats Occasional Big Swings

3 min read
What Actually Moves the Number on a Video Budget

What Actually Moves the Number on a Video Budget

3 min read
Commercial Video Cost Factors

Commercial Video Cost Factors

3 min read
Brand Strategy Cost Factors

Brand Strategy Cost Factors

3 min read
Brand Photography Cost Factors

Brand Photography Cost Factors

4 min read