A brand is only as strong as how consistently it shows up—and consistency, it turns out, is mostly a cost question. The steady drumbeat of content that keeps a brand feeling alive between big campaigns is where most budgets quietly break down. Three factors decide how much that consistency costs you.
Owning your gear
When you rent equipment for every shoot, a markup rides along on each project. Owning the gear removes that recurring premium and gives you control over your production timeline instead of a rental calendar. Over a year of regular content, that difference is the whole margin.
Running production in-house
Every agency layer between the idea and the finished file adds cost and coordination. Running production in-house—one team handling cinematography, editing, photography, 3D, and motion graphics—keeps the work tailored and the markups out. It's also faster, which matters when content needs to keep pace with the brand.
Keeping it consistent
The most expensive way to make content is in unpredictable bursts. A subscription model like our Ship & Shoot service keeps your channels full between major seasonal campaigns without hiring an internal production team or paying agency markups—so consistency stops being the line item that surprises you.
At Baker Brothers Productions, we own our gear, run production in-house from concept to delivery, and keep it consistent—principal-led by brothers Austin and Garrett Baker, so the people scoping your work are the people making it. If you're trying to keep your brand showing up without the agency price tag, let's talk.
