Most DTC brands face the same choice: build an expensive in-house team, or rent one through an agency and pay the markup. There's a third option that sits between the two.
We built Baker Brothers as an in-house production partner that works like an extension of your team without the full-time overhead.
What "in-house model" actually means
It means we own the cameras, the lighting, the edit bay, and the relationships. The same crew that shoots your product today is the crew that will shoot it next quarter. Continuity isn't a talking point — it's the operating system.
Clients ship product or brief. We handle the rest. No separate producer layer. No creative director filtering the brief three times before it reaches the camera. The people making the frames are the people who understand the brand.
Why this matters for DTC
Direct-to-consumer brands move fast. Packaging changes, product drops, seasonal resets, and always-on social all demand visual content that stays consistent while the calendar keeps shifting. Standing up a full internal studio is expensive and hard to keep fully utilized. Traditional agencies introduce lag and cost that the model can't absorb forever.
An in-house partner that already owns the gear and the process absorbs the variability. You get cinema-quality output on a predictable cadence without carrying the fixed cost of a permanent team.
The Ship & Shoot difference
Ship & Shoot is the practical expression of the model. Product arrives. We shoot. We deliver. The process is designed to remove friction so the content engine keeps running between the big campaign moments. Two pieces a month, shot properly, edited for the channels that matter.
It's not a compromise between in-house and agency. It's a different structure built for the way DTC brands actually operate.
Consistency is the product
The real value isn't a single great shoot. It's the cumulative library that forms when the same team, using the same tools and the same brand standards, keeps producing over months and years. That consistency is what makes paid, organic, and email content feel like it comes from the same brand — because it does.
