Content Strategy
13 articles from Baker Brothers Productions
How to Choose a Brand Photography Provider
How to choose a brand photography provider — look for consistency, in-house production, and predictable pricing, not just a pretty portfolio.
How to Build a Content Engine for Your Brand, and Why Steady Output Beats Occasional Big Swings
Big campaigns get the attention, but steady, consistent output is what compounds. Here's why a reliable content engine beats occasional big swings — and how to build one.
How Much Does Social Media Content Cost
What social media content really costs — and why a consistent subscription model like Ship & Shoot can beat piecing it together across agencies and freelancers.
What to Shoot Between Campaigns: A Content Plan for the Quiet Months
The months between big campaigns are where most brands go quiet. A practical list of what's worth shooting when there's no launch on the calendar.
In-House, Agency, or Subscription: How to Resource Brand Content Without Overbuilding
Three ways to staff brand content production, and the real trade-offs of each. How to match the model to where your brand actually is — without overbuilding.
What the Best Brand Content Operations Have in Common
The brands that produce great content consistently aren't just spending more. They've built something. Here's what the best content operations have in common.
How Many Photos You Actually Need From a Brand Photography Shoot
Most brands under- or over-shoot without knowing it. Here's how to size a shot list so a photography day produces exactly what the year of content actually needs.
How Often Should a Brand Post? A Realistic Look at Content Cadence
How often a brand should post depends less on a magic number and more on what you can sustain. A practical look at setting a content cadence you can actually keep.
What a Monthly Content Subscription Actually Costs
Monthly content subscription cost, without the pitch: real numbers, why there's a minimum, and the three cases where a subscription is the wrong call.
What Drives Content Creation Costs: A Practical Guide for Brand Teams
Content creation costs vary widely — and not always for the reasons brands expect. Here's what actually drives the number, and how to compare quotes that aren't comparing the same thing.
How Much Does Product Photography Cost
What product photography actually costs — per-shoot agency rates versus a predictable monthly subscription, and how to tell which one is cheaper for your brand.
Commercial Video Cost Factors
What actually drives commercial video production costs? A breakdown of the real factors — from pre-production and crew size to equipment ownership and post-production scope.
Brand Photography Cost Factors
Brand photography quotes vary widely. Here's what the difference actually reflects — usage rights, output volume, styling, post-processing, and retainer vs. project pricing.